Gianni’s journey from a budding stylist and model in Kyiv to a creative powerhouse is a story of passion and resilience. His approach to interpreting our fragrances is not just about aesthetics; it’s a deeper sensory exploration where each element – earth, fire, air, and water – becomes a metaphor for human experience.
”I have always been a fan of combinations of wood, tobacco, and leather scents. I always changed perfumes, I had no favorite, but perhaps the Botanist has now become a favourite in my heart, I am thrilled!"
– gianni vas
Upon discovering Björk and Berries’ scents, Gianni felt that the fragrances weren’t mere fragrances but emotional catalysts. Earth’s stability, fire’s passion, air’s lightness, and water’s fluidity - each scent embodies an element, offering the wearer a chance to express their ever-changing nature. It is not just a perfume line; it’s a daily transformation ritual for those who choose it.
This collaboration is a testament to the power of digital connectivity and creative synergy. Despite geographical distance, language barriers, and warfare, Gianni has created a unified vision that resonates with the young, courageous generation. It’s a collaboration that speaks to diversity, boldness, and the spirit of innovation.
It stands out in an age where consumers seek authenticity and personal expression that sometimes a brand cannot deliver independently.
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