The Björk and our Berries
Our products contain ingredients that have been used in Swedish natural remedies for centuries. In our skincare, we research and learn from old traditions and combine botanical healing properties with new technology and knowledge to create the best results.
Our fragrances are inspired by phenomenon’s in Swedish nature and culture. Our seasonal collection is inspired by the yearly shifts in Swedish nature while our mythical fragrances come from stories and legends.
We can’t say enough about the healing properties of birch! Its bark, sap and leaves, have all been used in traditional treatments of various skin conditions. The sap, mixed with water can even become a drinkable detoxifier. We use water and extract from the birch leaf because of its hydrating, nourishing, softening, calming, toning and purifying effects on skin (it sounds incredible, but it’s true) Extract from the leaf is also known to boost elasticity and firmness.
Beech has traditionally been called the tree of “everlasting youth”. Bud extract from this super tree works wonders by boosting oxygen flow and supporting collagen and elastin formations in the skin.
Years ago we read about Oat Oil in a book containing recipes from the 18th century and from there we have used it in many of our products. For centuries oat has been used by traditional healers to effectively treat wounds and rashes. Its secret? A high content of beta-glucan, that not only acts anti-inflammatory but also stimulates cell renewal and therefore accelerates the healing process.
Twinflower, or in Latin Linnea Borealis, is named after the Swedish botanist Carl Linneaus who adopted the flower as his personal symbol because it was his favourite plant. Twinflower grows widely in Sweden, in fir forests and on tree tundra, and the soothing benefits of this plant have been used in treating a wide variety of skin conditions ranging from rashes and eczema to water blisters and diaper rashes. We’ve even heard that it has been used effectively in treating rheumatism.
In modern magic it is told that the plant has the power to make you irresistible and it has long been used in traditional skin care. Thanks to its soothing and bacteriostatic properties it calms, purifies, reinforces, hydrates and enriches the skin. Witch Hazel also reduces swelling and helps tone, tighten, strengthen and repair broken skin and restore suppleness to dry and flaky skin.
Organic Sea Buckthorn grows along the sea in southern Sweden. The Fruit Extract is used for its antioxidative and skin conditioning benefits and is rich with vitamin C, E, F and Pro- vitamin A. Due to its anti-bacterial and anti-inflammatory qualities, sea buckthorn has a positive effect on wound healing and its toning properties benefit a strong and healthy skin.
Eyebright or in Swedish “ögontröst”, which literally translated means “eye comfort”, grows widely throughout our country. The plant acquired its name from traditional herbal medicine where it was used as a remedy to relieve eye infections and inflammations. It helps strengthen and tone the delicate skin around the eyes for an awake, youthful and soothed complexion, and you can find it in our eye cream.