COOKIES AND GDPR INFORMATION

COOKIES AND GDPR INFORMATION

We use cookies on our website to collect visitor statistics, for advertising purposes and to improve your experience using our website. When necessary we may update this information from time to time.

We recommend that you visit this page on a regular basis to get the latest information regarding the cookies we use on our website.

 

What is a cookie?

A cookie is a small file of letters and numbers that is stored on your device when you visit our website. Unless you have adjusted your browser settings so that it will refuse cookies, cookies will be placed on your device as soon as you visit our site. There are two types of cookies depending on the time it is stored on your device: persistent cookies and session cookies. Moreover, first-party cookies are distinguished from third-party cookies.

Persistent cookies remain on your device for the period of time specified for each cookie or until you manually delete the cookies from your device.

Session cookies are stored during the period there is an active web browser session. Session cookies are normally deleted when you close your web browser.

First-party cookies are set by the website that you are browsing (e.g. cookies placed by our domain, i.e.  bjorkandberries.com).

Third-party cookies are cookies that are set by a domain other than that of the website being visited by you. If you browse a website and another entity sets a cookie through that website, this would be a third-party cookie.

Use of cookies.
Bjork and Berries website uses cookies to help you get a personalised internet experience on our website and in our marketing campaigns. For example, on the site we use "session cookies" to manage your visit  Bjork and Berries website, such as what pages you visit, which products you look at or which products you put in your basket. You can easily turn of the use of cookies and erase your cookie history in your web browser. The session cookies are deleted from your hard disk when all browser windows are closed. Turning off the use of cookies will mean that you will not get the full experience of Bjork and Berries website and e-commerce systems. If you turn off the function of session cookies for Bjork and Berries website you will not be able to make a purchase. We also use cookies that will remain on your computer after you have closed the browser. This type of cookie helps our system to recognise that you have visited the site before and to remember which settings and products you have preferred. To help us with this process, we use third party cookies. These cookies are from our partners and help us give you a more personalised experience. These cookies have a lifespan of between 1 month and up to 10 years. After that time, they will be automatically deleted (you can delete them before this time by erasing the cookie history in your browser. Bjork and Berries use these cookies to give you a better shopping experience by giving you more personalised website/advertising/newsletters and help to optimize our websites by seeing what our customers like and what areas we can improve. These cookies do not store any personal information about you and don't allow us to trace movements back to you specifically.

Google Analytics
Bjork and Berries website use Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

 

 

Facebook

This cookie is used for advertising purposes

 

Hotjar

Used to track user behaviour anonymously on our site

 

Optimizely

Optimizely cookies are used to conduct A/B-testing on our site

 

GEO IP

Stores location data – the region where you are viewing the site from in order to serve you the UK, US or EU website version

 

Categories of data processed, purpose and legal basis for processing:

General
Below is a summary of the categories of data that we process, the purposes of processing the data and on what legal basis we are processing your data. Bjork and Berries collects and processes personal data when you make a purchase on Bjork and Berries website, use Bjork and Berries support, visit Bjork and Berries website or otherwise contact Bjork and Berries. The collection and processing of personal data is mainly for the conclusion of purchase agreements and the providing of services and offers. Our collection of data also occurs to enhance the overall customer experience by improving customer service, size advice and more efficient handling of matters and complaints.

Customers
Contact details: If you make a purchase online we will collect your name, address, email address, telephone number, country of residence and title (Ms./Mr. or other title). We will use your contact information to (i) process your purchase/orders and any returns, exchanges and complaints you may have relating to your purchase; and to (ii) communicate with you regarding your purchase and to answer and administer any questions or comments you may have regarding our products or services. If you request a digital receipt when purchasing our products in one of our physical stores, we will collect your email address in order to be able to send the digital receipt to you. This processing is necessary in order for us to be able to fulfill our contractual obligations to you. If you have subscribed to our newsletters, we will also use your contact details to send out such newsletter, based on your consent. We may also process your contact details that you have shared with us when you have purchased a product, to keep you informed, via email or other messenger services, of our special events or promotions. This processing is based our legitimate interest of being able to market our products to our existing customers.

Credit card details: If you make a purchase online and chose to pay by credit card, you will provide your credit card information on our website to finalize your purchase. Your credit card details will not be saved by us and are encrypted using an SSL certificate. The processing of your credit card details is necessary in order for us to be able to fulfill our contractual obligations to you. We work with Klarna, PayPal, STRIPE, Apple Pay and AliPay.

Previous purchases and returns: we will store information regarding (i) your purchases and returns online, and (ii) your purchases and returns in physical stores, if you have provided your email address to our personnel. Such information encompasses product, size, price and date of purchase.

Anonymized data: We may also use anonymized data for our internal marketing and demographic studies to analyze, profile and monitor customer patterns in order for us to be able to improve our products and services.

 

 

Your consent

By setting your web browser to accept cookies and visit our website, you give your consent to our and our service providers' use of cookies on this website.

 

Can I withdraw my consent?

Yes. If you wish to withdraw your consent, you will need to delete the cookies stored on your device in your web browser settings. Moreover, if you wish to prevent that cookies are stored on your device, you need to change your web browser settings to disable cookies. Please note, however, that if you choose to disable cookies, the website may not work properly or at all.

 

 

Third Parties

Please note third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Your browser may give you the ability to block all or some cookies by activating a setting in your browser's options. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

Except for essential cookies, all cookies will remain unless the cookie cache is cleared (unless otherwise indicated in the table above).

Questions

For all questions or complaints about this policy, we would appreciate the chance to deal with your concerns before you approach the relevant data protection authority. Please contact us in the first instance via email at customer@bjorkandberries.com

You can always contact us at
BJÖRK & BERRIES
Strandvägen 7B entre 3
114 56 Stockholm, Sweden

SEK