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Imperfections make up for a cleaner future and we love them

Earth Day is an annual event honoured around the world on April 22 to demonstrate support for environmental protection. First celebrated in 1970 it has grown more significant over the years, we at Björk and Berries take this opportunity to talk about what we as a company have done to update our sustainability plan.

Did you know?

Just as with the beauty in humans and nature, we love imperfections. Our new 400 ml bottle is made of 100% recycled plastics. The surface can, therefore, be uneven with marks and colour differences; however, this is a natural characteristic of recycled materials and does not affect the quality. 

Imperfections make up for a cleaner future, and we love them. 

We believe that in using post consumed plastic means we limit the usage of virgin materials and instead reused already consumed goods.

The material in each packaging is chosen on different aspects like protection of the formula, low material usage, user-friendliness and the possibility for recycling the material. Our pumps come from virgin plastic because recycled plastic is not yet available.

Sustainability is something that keeps on changing as we learn more about what works and is needed to reduce CO2 emissions.

It's a fun and challenging process!

See our new assortment HERE.