Celebrating fathers day with adam lewenhaupt – Björk & Berries
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Celebrating fathers day with adam lewenhaupt

To celebrate all father figures we caught up with Adam Lewenhaupt founder of CQP.

How did you get the idea to start CQP?

CQP is a project that can truly be described as born out of passion. I was struggling to figure out what I wanted to do, so I decided to try to get into something I felt very strongly for - in this case shoes or more specifically sneakers. I have also always been very interested in design and what defines great design in all things. With CQP I have tried to combine these passions.


Why is sustainability an essential part of CQP?

Although I would lie if I said we are 100% sustainable simply by looking at our products, the term longevity is very much at the core of what we do. Longevity in terms of design and through quality. Our shoes are not something people buy to wear once or twice, but something that can and should be worn for a very long time. We think about good quality as a key part in sustainability.


We love Swedish nature, do you have a "smultronställe"?

Hiking in the Swedish mountains in early fall is something everyone should try at least once. The total absence of civilisation and sounds and vast views and varieties of rich colours all make up endless sources of peace and inspiration.


How will you celebrate fathers day?

Not sure - perhaps I will be celebrated? I hope with a long breakfast.


Please share a beauty secret with us!

I am probably the wrong person to ask, but I do think a good night's sleep makes a difference, as well as spending time outside in fresh air. And when people feel good, they also tend to look good.