Catching up with Swedish/Italian fashion brand AVAVAV – Björk & Berries
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Catching up with Swedish/Italian fashion brand AVAVAV

We are so happy to have AVAVAV in our sustainable holiday giveaway.


Tell us about your brand?


AV is a little bit of Sweden, a little bit of Italy and a large portion of sustainability. We create limited-edition capsule collections of leftover fabrics from the luxury industry in Italy. The fabrics are called deadstock, and there is nothing wrong with them they are just a part of the industries over production that we don't want to take part in.

The style is a mix of the over top extravagant more is more Italian mentality with a twist of the Nordic aesthetics.


Why is sustainability an essential part of AV?


We saw these beautiful fabrics just "laying around", and Linda Friberg (the designer and founder of AV) came up with the brilliant idea to take care of what had already been done. So we let the fabrics decide how many pieces we can do and also what style they are best suited for like a restaurant choosing vegetables that are in season.

We also use recycled paper in all our boxes, and we have sustainability as a number one priority in all we do.



We love Swedish nature, do you have a "smultronställe"?


Of many reasons I am especially in love in Adelsö where I have a country house. When I discovered horseback riding in the forest overlooking Mälaren I fell in love with the place a bit more. And it's only 1-hour drive from Stockholm; the little general store is run by brilliant people with great taste so everyone should go there and buy some of their home-cooked food and skagenröra!


Emma Fällman


How will you wind down for the holidays?


I will try to spend as much time as I can outside together with my son. And enjoy our small talks and not doing anything. Quality time at it's best.


Please share one beauty secret with us!


Almond oil, galvanic spa and doing beauty treatments at home together with a friend.